CREATE WITH PURPOSE. DELIVER WITH PASSION.

NIKE INC. / MARKETING PROFESSIONAL

September 2021-Present (Beaverton, OR | New York, NY)

Nike Basketball – North America Brand Manager – NBA (September 2023 – November 2025)

• Collaborate with NBA/WNBA Brand Director on NBA partnership leveraging contractual budgets upwards of $3M to execute brand

marketing, team deal management, Nike construct integration in priority segmentation inclusive of product rollouts and athlete integration.

• Further develop strong working relationship with NBA key stakeholders contributing to multi-million-dollar partnership extension.

• Work cross-functionally with Global & North America Nike Basketball to integrate key seasonal priorities across fiscal year.

• Lead cross functional workstream for NBA City Edition Jersey campaign rollout inclusive of product shoot, Consumer Direct Marketing

integration, product seeding, Comms announcement, partner marketing integration & NBA Team integration.

• Co-Led creation of Air Time, a dual property with the NBA driving connected membership, amplifying key products, highlighting key

athletes, and further building equity in the Nike x NBA partnership.

• Led athlete integration for 2023 Nike World Basketball Festival including: Athlete briefing and management, Sports Marketing integration,

athlete seeding, and experiential marketing agency management.

• Led USA Basketball uniform launch for 2024 Men’s & Women’s Olympic gold medal teams, working cross-functionally with Sports

Marketing, Brand Creative, Digital Marketing, leveraging signature athletes Kevin Durant and A’Ja Wilson.

• Key Projects: 2023 Nike World Basketball Festival. Air Time, USAB 2024 Paris Olympics, NBA City Edition 2023, 2024, 2025, NBA All Star,

North America Brand Defining, Purpose, & Athletes – Lead, Athlete Marketing (August 2022-October 2023)

• Create and execute 365 brand plans for Nike Defining Athletes Alex Morgan and Kevin Durant

• Work closely with Nike Sports Marketing on athlete strategy across key moments and seasonal priorities.

• Integrate athletes into key Nike moments including BHM and World Cup ’23, establishing true win-win opportunities for our athletes.

• Collaborate with product team on signature product line for Kevin Durant inclusive of apparel and signature footwear KD15 & KD16

• Present brand plans to executive leadership securing budget to execute initiatives at the highest level.

• Key Projects: Alex Morgan Foundation Launch, Alex Morgan World Cup 23 campaign, Kevin Durant: BHM Wellness to Well-Being, KD16

Global Launch

Leagues Athletes Grassroots – NFL Brand Manager (September 2021- November 2022)

• Lead cross functional collaboration integrating NFL into Nike consumer constructs and ecosystem inclusive of: Consumer Direct Marketing,

SNKRS & NHBD, Men’s Lifestyle, & Kids

• Leverage relationship w/ Nike Sports Marketing on key athlete initiatives to drive revenue around key seasonal product inclusive of lifestyle

footwear, cleated, and licensed products.

• Nurture and create true win-win opportunities with established team deals amplifying key moments.

• Oversee @USNikeFootball social handles leading all social posts across key Nike Football segments leading to 10% growth in new followers.

• Strengthen partnership with EA Madden team allowing for in-game product unlocks and 115% increase in Nike membership.

• Key Projects: Stronger Than One, SB56 Los Angeles, EA Madden x Bo Knows, NFL Player Tee Program Vol.2 & Vol. 3, What Are You Working On: Kyler Murray, NFL x Street SNKRS, Football is Never Done Anthem, DT96 x Kyler Murray PE, Justin Herbert: Lightning Quick, Football x Fútbol: Cooper Kupp x Kylian Mbappé

GAME SEVEN / ACCOUNT MANAGER

May 2021-August 2021 (Los Angeles, CA)

• Manage external client relationships with key accounts Footlocker, Nike Inc, & Nike LA

• Led workstream for Space Jam: A New Legacy digital campaign across Twitter & Instagram led channels.

• Key Projects: Footlocker Home Game (2021), Foot Locker House of Hoops Space Jam: A New Legacy (2021), Nike Play New: LA Angel City FC

x LA84 Foundation (2021)

FREELANCE / STRATEGIST /PROJECT MANAGER

April 2019-May 2021 (Los Angeles, CA)

• Consult on cultural brand strategies providing an authentic voice from a diversity & inclusion POV.

• Responsible for connecting brands for collaborative projects including: H&M, Polaroid, Faze Clan, & Red Bull.

• Produced & collaborated on album launch party & pop-up events for musical artists ScHoolboy Q & Iggy Azalea.

• Led marketing rollout & expansion strategy for Honey’s Kettle Fried Chicken, overseeing onboarding & visibility on delivery platforms &

social media handles increasing orders & interaction by 150%.

• Work directly with Nike RXD (Retail Experience Design) Creative team overseeing retail brand initiative installs at Nike brick & motor doors

generating a 70% product sales increase.

SATIS&FY LLC / PROJECT MANAGER                               

August 2019-March 2020 (Los Angeles, CA)

 • Work closely with Nike North America, New York HQ, and West teams to execute and deliver seasonal marketing initiatives not limited to: retail builds and install, conferences, summits, experiential marketing activations

• Further develop and nurture client relationships while prospecting and bringing in future business relationships in the Los Angeles market

• Work cross functionally to manage production, scenic, and technical teams ensuring deadlines are met and aligning with workback schedules and client creative

• Oversee budget creation from start to finish while openly communicating with client to ensure project stays within or meets budget expectations

• Key Projects: Nike Climate Week NYHQ (’19), Nike Lebron 17 Grove Install (’19) Polaroid Lab NYC Pop Up (’19), Nike x Lauren Halsey AF1 (‘19) , 100 Thieves Cash App Compund (‘20) , Jordan NBA All Star 2020 Unite (‘20)

ON BOARD EXPERIENTIAL / PRODUCTION MANAGER                               

 November 2018-May 2019 (Los Angeles, CA)

• Serve as Production Manager for lifestyle and CPG accounts including: Nike Football, Nike Running, Nike Sportswear, Kellogg’s Bear Naked, & Kashi Brand

• Manage production team, brand ambassadors, and all vendor communication ensuring deadlines are met and aligning with workback schedules

• Oversee budget creation from start to finish while openly communicating with client to ensure project stays within or meets budget expectations

• Develop junior level Production Coordinators and Production Assistants to further their skill sets and prepare them for the next

• Key Projects: Nike Football Texas Tested State Championships (’18), Mamba League (’19), Kellogg’s Expo West Food & Wellness Expo (’19), Nike x Dodgers Cortez Launch (’19) , Call of Duty Modern Warehouse Press Reveal (‘19)

LIMITLESS CREATIVE CO./ PRODUCTION MANAGER                                

 October 2017-November 2018 (Chicago, IL)

• Oversee all large-scale build, fabrication, collateral production, budgets, and programming for Jordan Brand and Nike Football accounts

• Develop and nurture relationships with community partners, vendors, and territory team to further grow business and partnership within categories

• Curate comprehensive marketing initiatives around client asks not limited to: Product, Talent, and City specific needs

• Collaborate with Account and Creative team on creative briefs and brainstorms from ideation to project completion for client facing collateral decks and pitches including: Brand Jordan, Nike Sportswear, Little Black Pearl, Nike Football, and Steph Curry

• Key Projects: Jordan Brand Like Mike Invitational (‘17), Jordan Brand Homage to Home (‘18), Air Max Day (‘18), Jordan Brand x Travis Scott: Cactus Jack Block Party (‘18), Nike Football NFL Draft: Handshakes & Hugs (’18), Nike Football: Dallas Football Warehouse (’18), Nike Football Showout Gallery (’18), Jordan Brand Concord Classic (’18), Nike x TDE Championship Tour (’18)

ON BOARD EXPERIENTIAL/ PRODUCTION COORDINATOR          

 June 2016-August 2017 (Los Angeles, CA)

• Create budgets and manage project expectations & curation within the agency scope of work

• Responsible for sourcing vendors, fabricators, and scouting locations for various projects while drafting contracts, scheduling site visits, and venue walk-throughs

• Collaborate with Accounts and Creative team on creative briefs and brainstorms for client facing collateral decks and pitches

• Manage multiple budgets simultaneously for clients including: Nike, Apple, Activision, Los Angeles Dodgers, Y7 Yoga Studio, Gather Fitness, BeautyCon, & Nordstrom

• Create event work-back schedules, collateral grids, production ROS, and staffing grids aligned with project from start to finish

• Responsible for staffing including: hiring of brand ambassadors & production assistants, managing time sheets and approval for payroll weekly

• Manage event ROS and serve as POC contact for vendors, staff, and installation teams

BSN SPORTS/ TERRITORY SALES REP

September 2014-August 2016 (San Francisco/Bay Area, CA)

 • Collaborated with Nike & Under Armour Bay Area territory directors on prospecting new targets and strategically worked to convert top prep programs to their respective brands

• Responsible for maintaining confidential information including product, price points, and launch dates

• Managed athletic budgets and consulted athletic directors and coaches on product, quantity, and future forecasting 

• Communicated cross-functionally with design team and vendors while managing production and delivery timelines

SACRAMENTO RIVER CATS/ CORPORATE SALES, ACCOUNT EXECUTIVE  

December 2012-August 2014 (Sacramento, CA)

 • Managed 200+ business and personal accounts in Greater Sacramento Region focusing on B2B sales

• Increased ticket sales by 65% and renewed 90% of season ticket holders

• Collaborated with marketing team on sales timeline and proper information needed to sell River Cats ticket catalog

MKTG INC./ PRODUCTION ASSISTANT                                                 

October 2012-August 2013 (Los Angeles, CA)

 • Managed consumer experience including all product messaging while serving as the face of the Jordan Brand

• Served as lead contact with venues including: set-up location, details, and ensuring all event contacts have proper information

OPTIMIST INC./ BRAND AMBASSADOR                                                          

February 2010-June 2012 (Los Angeles, CA)

 • Collaborated and worked on executing strategic initiatives and activations for Nike account including: Nike Basketball, Nike Soccer, and Nike Sportswear

• Assisted in organizing exclusive product launches and special contests at Niketown LA, Nike Vault, and Nike Sportswear at the Montalban

EDUCATION

 Bachelor of Science Business Administration-Marketing

California State University, Long Beach – Long Beach, CA 2012