POLAROID LAB POP UP
RETAIL | BUILD | BRAND ACTIVATION
New York -Soho, NY (2019)
CLIENT ASK: Create an immersive retail experience to showcases Polaroid’s newest product
AGENCY: Satis&Fy LLC
ROLE/RESPONSIBILITY: Project Manager
With the holiday season rolling around, Polaroid wanted to bring some energy and excitement to their latest product - the Polaroid Lab, an instant printer that transforms the photos on your phone into real Polaroid photographs. We collaborated with Rosie Lee Creative who handled the design while we handled the rest. We transformed a vacant retail space in SoHo into a vibrant retail experience that was immersive and interactive. For three weeks the space held daily workshops, celebrity appearances, knowledgeable Lab associates and one kickass opening party. The Polaroid Lab Pop Up was a photo experience worth a thousand words.
WHAT’S SLEEP?
My team that helped make this a reality. Tyson led scenic and Nat & I made a miracle happen with a very tight budget. With our team based on the west coast and the client based in the Netherlands and New York conference calls happened at crazy times throughout the project to accommodate everyone.
