CACTUS JACK BLOCK PARTY
EXPERIENTIAL | BRAND ACTIVATION | COMMUNITY
houston, Tx (2018)
CLIENT ASK: Create an experience that recognizes the city of Houston
AGENCY: Limitless Creative Co.
ROLE/RESPONSIBILITY: Strategist, Ideator, & Production Manager
Sports and music go hand in hand so it was only fitting that the greatest basketball player of all time collaborated with today’s rockstar Travis Scott. To celebrate this partnership Jordan Brand brought the nostalgia of Six Flags AstroWorld to downtown Houston, highlighting the launch of the Houston Oiler inspired Cactus Jack AJ IV.
A true experience bringing this one together which was rewarded by its inclusion in the Netflix documentary, Look Mom I Can Fly. From carnival games to Houston staple Frenchy’s, and of course basketball, this was a true rager celebrating Houston’s native son.
CALM BEFORE THE RAGE
With most events credentials are produced to identify staff personnel. I snapped this photo right before we opened the gates. I was ALL-ACCESS but soon enough everyone was as well as they stormed through the gates :/
ALL SMILES
After the rage was over and we gathered ourselves about what just happened the team was able to take in a moment for our only team picture.
