CLASS OF XXXIII PREPARE TO FLY

BRAND ACTIVATION

Porter, In (2018)

CLIENT ASK: Prepare the Class of XXXIII for their upcoming basketball season

AGENCY: Limitless Creative Co.

ROLE/RESPONSIBILITY: Strategist, Ideator, Production Manager

To prepare the Class of XXXIII for the upcoming basketball season, we wanted to give these Chicago kids a true bonding experience. By combining Navy Seal training with basketball conditioning tailored after Indiana University’s program, we took these young ballers out of their natural element to Dunes National Park for two days of training and a camp side banquet in order to build a deep connection that would carry them to victory in the season ahead.

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RAIN OR SHINE

Lake Michigan was hit with a crazy storm system that we thought would cancel the event. Hard rains, intense winds and lightning. Call us crazy, but Dubb and I set up the event in the pitch black morning at 5am only for the skies to part and the sun to shine for our teams 7:30am arrival. #LookatGod